The course covers marketing concepts, consumer behaviour, market segmentation, targeting and positioning, marketing mix strategies, branding, pricing, distribution, digital marketing, AI in marketing, and recent marketing trends.

No. The course starts with the basics of marketing and is suitable for students with no prior marketing background.

After enrollment, all learning materials, presentations, assignments, quizzes, and announcements will be available through the LMS dashboard.

Students who successfully complete the course requirements, assignments, and assessments as prescribed by the institution may receive a course completion certificate.