Learning outcomes:

By the end of this course, students wil be able to:

Understand basics of digital marketing 

Enhance knowledge of key digital marketing channels and their purposes

Confidence in navigating legal aspects of digital marketing 

Gain insight into ethical marketing practices

Cousre objectives

To understand key concepts and techniques in the field of digital marketing 

To identify and explore various digital marketing channels 

To learn about the legal and ethical frameworks in digital marketing and digital payments

Target Audience 

First year undergraduate students (FYUGP) from commerce department 

Course Duration 

35 hours

Syllubus

Module 1: Introduction to digital marketing

Lessons: Overview of digital marketing-importance of digital marketing for business-introduction to digital marketing channels (SEO, Social media,email marketing)

Module 2: Social media marketing

Lessons: social media marketing- creating social media strategy -content creation and optimization

Module 3: Legal and ethical consideration to digital marketing

Lessons: legal consideration and regulations to digital marketing-ethical considerations in digital marketing practices-legal and ethical issues in digital payments